What is Experiential Marketing?
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Experiential marketing is more than event marketing, which it’s often confused with. Experiential marketing is a new way to engage your consumers with your product or service allowing consumers to experience your product, using their senses.
Experiential marketing is about interacting the brand with the consumer, allowing the brand to truly come alive. You want to create a personal connection between the brand and the consumer something memorable, interactive and engaging, and most importantly it should convey emotion. These are the sorts of things that can lead to increase sales and loyalty to your brand.
This is what’s at the heart of experiential marketing today.
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Experiential Marketing
