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The “Real” Game of Thrones Marathon

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For the launch of Game of Thrones season, seven, Sky and M&C Saatchi created the first TV marathon actually run by fans of the award-winning show. A group of marathoners addicted to the TV series crossed Italy behind a moving screen while watching the first six seasons of the most followed series in the world.

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Kelly Vaught Kelly is the Chief Editor at Experiential Marketing News.