The iconic YT-1300 Corellian light freighter, otherwise known as The Millennium Falcon. A vast reconstruction of the famous ship served as one incredible centerpiece for the red carpet gathering. And in doing so, its colossal scale led to one of the world’s most famous streets being completely shut down between Orange and Highland, generating huge media […]
In order to avoid new movie theatre laws, Burger King “hacked” the Whopper into movie theatres with a concession item known as the “King Popcorn”. Served in a bag identical to those sold in theatres, a Whopper and fries are positioned in the base of the bag which is concealed by a layer of popcorn.
People ignore fruit and vegetables. In still life, and in real life. 86% of Europeans don’t get enough of them. Ignoring them could cause serious health problems. Phillips believes that fruit and vegetables matter. At Philips, they believe there’s always a way to make life better. So, with the Dutch Masterjuices, Phillips partnered with The […]
DIAL-A-STORY is a fun, interactive storytelling experience. The unique multi-platform concept features a real-world Penguin Phone Booth and an online story archive. Penguin authors share their own personal, intimate stories with you — and you share your own stories in return. The specially crafted Penguin Phone Booths will be placed in various locations around Australia. […]
To celebrate 30 years of Nike’s revolutionary Air Max, Unit9 used a Paris modern art museum to make the first-ever Nike projection on the 180m facade of the Pompidou Centre.
The Amazon Echo experience was the world’s first voice-activated escape room. Teams navigated through a series of five rooms, solving intricate puzzles along the way. They had to conquer a laser maze without tripping up and put mind over matter in an interrogation room. But each team had one very superior advantage: Alexa was a […]
Samsung, Cheil and the Science Museum Group teamed up with UNIT9 to help students step into the world of astronaut Tim Peake, using a giant augmented reality installation combining face and body tracking. As the European Space Agency’s first British astronaut, Tim Peake spent six incredible months aboard the International Space Station.
Meet the Volvo HR90, the first AI-driven Car that does its own job interviews. Launched at the Belgian Car show, this car is part of an activation campaign to find employees for Volvo.
If you have questions about experiential marketing contact BeCore today!
If you’ve got questions about press launches or experiential marketing contact BeCore today! They’d love to partner with you!