In order to avoid new movie theatre laws, Burger King “hacked” the Whopper into movie theatres with a concession item known as the “King Popcorn”. Served in a bag identical to those sold in theatres, a Whopper and fries are positioned in the base of the bag which is concealed by a layer of popcorn.
Super Bowl Sunday is the biggest day of the year for football fans across the entire planet – the single greatest, and most heavily-contested, championship game of the entire American Football season.People from across the US and beyond come together to marvel at the spectacle. But, of course, what happens out there on the field is only […]
Check out this great whisky activation. Single malt Scotch whisky brand Glenfiddich is staged an activation in collaboration with the View from the Shard, where guests were able to make their perfect serve of the drink and discover what it says about them. If you have questions about experiential marketing contact BeCore today! They’ love […]
Engaging millennials with gamification: Gabe Zichermann at TEDxBroadway In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized […]
Waiting for your cases at the end of a long flight is a sad end to any holiday, so we decided to bring a bit of joy to London City Airport passengers one grey afternoon, watch and see what happens… If you have questions about experiential marketing, experiential advertising or pr stunts, contact BeCore today!
If you have questions about experiential marketing, event marketing, or content marketing contact BeCore today!