Home Tag "Marketing Strategy"
HP had festival-goers lined up to experience its 11,000-square-foot dome, “The Antarctic,” and the interactive engagements housed within the HP Lounge, a smaller dome where they could get hands-on with HP’s laptops, workstations and other high-tech doo-dads. As official technology sponsor of the festival, HP powered all Coachella festival registration with nearly 150 HP products. […]
Pepsi Max, an Official Sponsor of the NFL, put a genius twist on the traditional vending machine and created the oomph!-o-meter, a genius way to make us Brits let loose and embrace the American enthusiasm for the game. From high fives to chest bumps, watch how the oomph!-o-meter challenged even the most fanatical Brits to […]