Zara’s new ‘Shop the Look’ augmented reality app is doing away with tired in-store mannequins, using the highly popular technology to showcase its range of clothing to anyone that downloads the new app using either a QR code, iTunes or Google Play. AR models appear to be walking and talking wearing Zara’s latest stylings, with […]
The world sees dyslexia as a disadvantage. It’s not. This film highlights how far peoples’ understanding of dyslexia still needs to change. One in ten people are dyslexic, accounting for more than 6.5 million people in the United Kingdom yet only 3% of people think it is a positive trait (YouGov research 2017). If you […]
Amazon created the ice cream truck for adults. What’s in the truck today? Learn more about Amazon’s Treasure Truck. If you have questions about event production, pr stunts, or experiential marketing contact BeCore today!
Recently we’ve been seeing a burst of integrated campaigns in the advertising world where brands are using sound vibrations to create beautiful compositions of liquids, which are pretty unpredictable. Sounds are created through particular frequencies, which can be seen through fluids like Ferrofluid or even tequila. Grey Canada created the video for Ultra tequila. Check […]
If you have questions about event marketing, content marketing, interactive art installations, experiential activations or just want to say hello, contact BeCore today.