In order to avoid new movie theatre laws, Burger King “hacked” the Whopper into movie theatres with a concession item known as the “King Popcorn”. Served in a bag identical to those sold in theatres, a Whopper and fries are positioned in the base of the bag which is concealed by a layer of popcorn.
Through February 14, McDonald’s will randomly select customers to Pay with Lovin’. Check out the video! If you have questions about experiential marketing contact BeCore today!
New Orleans Tourism Marketing Corporation takes its 2014 campaign on the road to Texas with an experiential food truck.