“Are you ready for the Burger Equivalent to a punch in the face?” Imagine a vast pulsating light installation which illuminated as diners drove through it, picking up emotionally compelling food. This experiential Drive Thru featured a revolving restaurant, troupe of roller girls (The Doughnuteers), uniforms by Tour de Force, triptyich The Four Horsemen of the […]
At events like Tiesto’s Hakkasan Las Vegas show, the Sochi Winter Olympics and Superbowl XVLIII, PixMob creates elaborate human light canvases from crowds, turning each fan into an LED pixel. Take a look into the innovative technology powering their immersive, interactive light shows. If you have questions about creating your own experiential marketing project, check […]
Colgate created an experiential vending machine that delivered candy as well as a free sample of their product. For more information on experiential marketing check out BeCore.
Adobe is at it again with an awesome experiential bus stop street prank.
The installation’s main structure is made of rows of hanging lights, which come together to form a giant cube. The lights burst into giant orbs of color when visitors use a special app created just for the artwork. Gallery visitors select the firework’s shape and color, hit the button on their phones, and then a […]
A High octane nationwide sampling roadshow which interacted with over 500,000 consumers for energy drink Mountain Dew. This included visiting festivals, street sampling and the 2012 Eurogamer Expo in partnership with Microsoft’s Halo 4 release.
In a continued effort to get people to earn more NikeFuel, Nike has unveiled a public vending machine in NYC which only accepts payment in the virtual points. Users can scan their wristband and, if they have built up enough NikeFuel that day, can receive shirts, hats, socks, and other Nike equipment. While the machine […]
The Perot Museum of Nature and Science and 900lbs of Creative brings NFL’s Kansas City Chief star running back, Jamaal Charles, to Perot Museum’s Sports Run Exhibit! After a successful first year that saw over 300,000 Perot Museum attendees run the equivalent of Los Angeles to New York, fans of all ages will now get […]
LG’s Ultra HD TV Prank is pretty entertaining. Excellent experiential marketing! The End Of The World Job Interview. Check it out!