Home Tag "Experiential Marketing"
The Renault “Out of the ordinary driving experience” digital activation completes the 360 ° campaign developed by Publicis Conseil and seduces with its innovative story-telling, which is adapted to New Koleos’s core target, composed of top managers and entrepreneurs. Two closely related films compose the activation, offering a unique digital experience for Internet users becoming […]
Ben & Jerry’s put a giant cereal bowl filled with plastic balls in the middle of New York City’s Grand Central Station, at peak commuting time, and asked passersby to jump into it. Though a risky time and place for stopping people in their tracks, it seemed that commuters couldn’t resist the unexpected opportunity to indulge in […]
Aston Martin returned to Crested Butte in Colorado for another spectacular week of ice-driving. Attendees receive a once-in-a-lifetime opportunity to drive the new DB11 and a range of Aston Martin models at the purpose built Southern Hemisphere proving ground in New Zealand. Bespoke snow and ice-driving programme under the tutelage of professional driving instructors. Exclusive […]
Love it or hate it, social media has become the ultimate platform for keeping in touch with friends. Thanks to Instagram, we can all now see beautiful pictures of friends across the globe. With Facebook, we will never accidentally miss someone’s birthday again. And Twitter lets us read our friends’ daily thoughts in just 140 […]