It’s not the first time a brand created an immersive experience by inviting people to an escape room, but it’s the first time the entire event was live streamed on Twitch and all the clues were voice activated. Amazon brilliantly promoted its new product by creating a need for the audience to use Amazon Echo, […]
To promote Nike’s new shoe model called “Epic React”, which is described to be bouncy, soft, light and durable, Wieden + Kennedy created an experiential stunt in Shanghai where they made pixelated versions of the consumers’ faces and included them in a Mario-like video game. In order to play the game the consumer had to […]
While a giant tech company was giving away free cupcakes from a food truck, a smaller company, Zappos, stepped in with their own booth right next door where they let people exchange the cupcake they just got for even happier experience from Zappos.
#1. Battersea Cats & Dogs #LookingForYou Campaign #2. NYCWWF – The SavorBand by Event Farm #3. Range Rover Evoque RFID #4. Rabbids Amusement Centre #5. Grolsch Swingtop Challenge – Life Agency #6. New York City Marathon ‘Support Your Marathoner’ #7 Starhub’s Musical Fitting Room
The iconic YT-1300 Corellian light freighter, otherwise known as The Millennium Falcon. A vast reconstruction of the famous ship served as one incredible centerpiece for the red carpet gathering. And in doing so, its colossal scale led to one of the world’s most famous streets being completely shut down between Orange and Highland, generating huge media […]
To give consumers a peek into the upgraded hotel rooms and let them experience that benefit first hand, UNIT9 built a ‘magic door’ installation in America’s oldest shopping mall, using motion sensor technology. Using a Visa Signature card to unlock the door, visitors can open this special door and see a realistic 3D projection of a Visa Signature […]
People ignore fruit and vegetables. In still life, and in real life. 86% of Europeans don’t get enough of them. Ignoring them could cause serious health problems. Phillips believes that fruit and vegetables matter. At Philips, they believe there’s always a way to make life better. So, with the Dutch Masterjuices, Phillips partnered with The […]
Check out this awesome interactive experience brought to you by Float Hybrid. Using specially designed sensors and motion capture equipment Float has created a system which displays your control, focus, speed, agility and endurance from participation in their custom game for basketball players. Using a combination of body tracking and ball control technology, they’ve compiled […]