Miller Lite, the original light beer, is partnering with acclaimed street artist Buff Monster to spotlight communities that stay true to their roots and never waver in their beliefs with the ‘Our Can, Your Canvas’ program. For the first installment of the program, Buff Monster created his interpretation of one of New York City’s most iconic boroughs, […]
Recently we’ve been seeing a burst of integrated campaigns in the advertising world where brands are using sound vibrations to create beautiful compositions of liquids, which are pretty unpredictable. Sounds are created through particular frequencies, which can be seen through fluids like Ferrofluid or even tequila. Grey Canada created the video for Ultra tequila. Check […]
American Express celebrated the past, present and future of tennis with the first hydro-interactive tennis experience. Guests stepped onto the court with Maria Sharapova, Monica Puig, John Isner, and other tennis legends. Projected onto a massive wall of water, guests used interactive and responsive tennis rackets designed to translate in real-time every swing, lob and […]
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Consider it the Romaine Lettuce Journey, Promoting Freshness of Wendy’s Chain Food. If you have questions about experiential marketing, content marketing or event marketing be sure to contact BeCore today! BeCore is an event marketing agency based in Los Angeles as well as New York Cit.