To give consumers a peek into the upgraded hotel rooms and let them experience that benefit first hand, UNIT9 built a ‘magic door’ installation in America’s oldest shopping mall, using motion sensor technology. Using a Visa Signature card to unlock the door, visitors can open this special door and see a realistic 3D projection of a Visa Signature […]
Zara’s new ‘Shop the Look’ augmented reality app is doing away with tired in-store mannequins, using the highly popular technology to showcase its range of clothing to anyone that downloads the new app using either a QR code, iTunes or Google Play. AR models appear to be walking and talking wearing Zara’s latest stylings, with […]
Check out this great experiential activation by Yorkshire Tea. If you’ve got questions about experiential marketing, contact BeCore today!
Ben & Jerry’s put a giant cereal bowl filled with plastic balls in the middle of New York City’s Grand Central Station, at peak commuting time, and asked passersby to jump into it. Though a risky time and place for stopping people in their tracks, it seemed that commuters couldn’t resist the unexpected opportunity to indulge in […]