On a hot day at the beach, there’s nothing better than the feeling of an ice-cold beverage. So when a ton of cans frozen in a block of ice landed on Brazil’s Ipanema Beach, it was inevitable that it was going to cause a lot of excitement amongst beachgoers. Check out the video for this awesome experiential activation! […]
Check out this unique experiential activation that Coca-Cola and MCCANN produced in Romania! We really loved this idea to distribute beverages with wristbands which can gain access to unique music festivals in the region. Check out the results the campaign generated! If you have questions about experiential marketing contact BeCore today!