Play The City — Augmented Reality Experience
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“Play The City” is an experience designed to celebrate the 60th GRAMMYs. An Uber that was specially outfitted with computer vision software played the city like a musical instrument. Sounds & animations were triggered by people and objects outside, allowing unique songs to be created in real-time.
Making of & behind the scenes:
https://medium.com/@nocomputer/play-the-city-60th-grammys-fb9c61f9ec6a
Our role in this project was to bring the concept to life & create an interactive AR experience tracking people & objects from a moving vehicle. Besides design & development of custom software generating visuals & music, we also handled on-site support during the video shoot.
TEAM
– TBWA\Chiat\Day LA, Agency — http://tbwachiatdayla.com
– Tool Of North America, Production — http://toolofna.com
– Musketon, Illustrations — http://musketon.com
PRESS
– FWA Of The Day — http://thefwa.com/cases/play-the-city-the-recording-academy-60th-grammys
Final commercial by TBWA\Chiat\Day LA — http://tbwachiatdayla.com
tags:
AR for Experiential augmented reality Event Companies NYC event management event marketing event planning event production Event Production Marketing Experiential AR Experiential Augmented Reality Experiential Marketing Agency experiential marketing nyc marketing agency New York City Experiential marketing New York City Experiential Marketing Agency virtual reality VR
