Mercedes Benz recently did some very creative ‘tire’ advertising that is sure to gain “traction”. With the new release of the Sprinter Van, the automobile company wanted to do something creative to get companies to try the new vehicle. Mercedes Benz decided to customize the tire tread so that it could create several unique letters […]
This test your road campaign is a excellent experiential campaign by Lexus. Essentially the idea of “taking your own path” took the form of a campaign featuring a lifesized interactive course featuring contest winners from facebook. As each person got in the car, they were given an ipad to control the vehicle, as the user […]
The worlds first interactive mannequin, uses Microsoft Kinect technology to copy the movements of any human in it’s sight. Revitalizing the showroom window, allowing passer-by’s to interact with the mannequin, manipulating it’s movement as passer-by’s wish. Check it out and tell us what you think in the comments below!
Visitors enter the custom structure – which includes a 360-degree display of monitors, mirrors, and sound – and experience a captivating stream of the imagery, text, video, and audio of their own Twitter feed and those they follow.