This current Kellogg’s Rice Krispies Squares activity is a great example of experiential activity creating content for a fully integrated campaign. The Hmmm to Mmmm campaign promotes Rice Krispies Squares official tie-up with Red Nose Day and involves installing interactive vending machines into the UK’s university campuses. The machine takes the student’s picture (a Hmmm […]
Unfortunately sometimes uncomfortable health conditions make things difficult to discuss openly or in any sort of public forum, luckily there’s a new experiential marketing campaign that is out to smash the Myths and stigma surrounding bladder leakage. Through a new experiential marketing campaign, Kimberly-Clark’s Depend brand is opening the floodgates, so to speak, with “Drop […]
  This vertical stunt celebrates IKEA’s 30th store in France. Click here to learn more. If you have questions about experiential marketing or are interested in creating your very own experiential marketing campaign for your brand, shoot BeCore a message, they’re a professional experiential marketing agency based out of Los Angeles, CA that will get you […]
This project was set out to remind Toronto students that September isn’t just about back to school. It’s also about going back to sports! The Mystery Locker was set up in Toronto’s Eaton Centre, and students lined up to try their locker combination to win a variety of sporting goods, tickets, and gift cards. If you’re […]