The Masaai Mara National Reserve in Kenya houses an incredibly diverse wildlife community. We sent Graphic Design major Rachelle Tan and Marketing major Lidia Gulyas to capture preservation efforts of the lions, leopards, African elephants, African buffalo, black rhinos and cheetah that coexist within the grasslands and riverlets of southwest Kenya. However, even under the […]
“Play The City” is an experience designed to celebrate the 60th GRAMMYs. An Uber that was specially outfitted with computer vision software played the city like a musical instrument. Sounds & animations were triggered by people and objects outside, allowing unique songs to be created in real-time. Making of & behind the scenes: https://medium.com/@nocomputer/play-the-city-60th-grammys-fb9c61f9ec6a Our […]
Why use Coachella as a catalyst for Experiential Marketing? Each year, brands of all sizes and types utilize Coachella for experiential marketing purposes. The annual music festival is a perfect place for this type of marketing activation. It’s highly publicized, it’s highly visible and it’s highly effective. This is the type of big beat event […]
In a stunt to introduce its “Mixer” game streaming platform, Microsoft put on a fireworks display that viewers could control themselves. Making of & behind the scenes http://215mccann.com/work/detail/mixerworks