The Masaai Mara National Reserve in Kenya houses an incredibly diverse wildlife community. We sent Graphic Design major Rachelle Tan and Marketing major Lidia Gulyas to capture preservation efforts of the lions, leopards, African elephants, African buffalo, black rhinos and cheetah that coexist within the grasslands and riverlets of southwest Kenya. However, even under the […]
Meet the Volvo HR90, the first AI-driven Car that does its own job interviews. Launched at the Belgian Car show, this car is part of an activation campaign to find employees for Volvo.
“Play The City” is an experience designed to celebrate the 60th GRAMMYs. An Uber that was specially outfitted with computer vision software played the city like a musical instrument. Sounds & animations were triggered by people and objects outside, allowing unique songs to be created in real-time. Making of & behind the scenes: https://medium.com/@nocomputer/play-the-city-60th-grammys-fb9c61f9ec6a Our […]
Why use Coachella as a catalyst for Experiential Marketing? Each year, brands of all sizes and types utilize Coachella for experiential marketing purposes. The annual music festival is a perfect place for this type of marketing activation. It’s highly publicized, it’s highly visible and it’s highly effective. This is the type of big beat event […]
Custom software solution and interactive storytelling for Intel, launched at CES Las Vegas 2017. Making of & behind the scenes https://goo.gl/4QRCN7 Our role in this project was to build a custom software solution to create 3D maps (based on Open Street Maps), which was used by the CGI team to create video content. Besides design […]
In a stunt to introduce its “Mixer” game streaming platform, Microsoft put on a fireworks display that viewers could control themselves. Making of & behind the scenes http://215mccann.com/work/detail/mixerworks
Check out this unique experiential marketing project launched for Earth Day by Mrs. Meyer’s Clean Day.
Check out this awesome emotion detection, system which reacts with a large dynamic visual installation in realtime. Great work by nocomputer.
If you’ve got questions about experiential marketing contact BeCore today!
Check out this awesome NFL augmented reality face painting app by Float Hybrid.