The biggest VR experience in Peru “hijacks” billboards along Panamericana Sur, the country’s main highway, by offering VR cardboard glasses that allow auto passengers to see 20+ real-life home improvement offers in a virtual catalog. If you have questions about creative technology or experiential marketing contact BeCore today!
Love it or hate it, social media has become the ultimate platform for keeping in touch with friends. Thanks to Instagram, we can all now see beautiful pictures of friends across the globe. With Facebook, we will never accidentally miss someone’s birthday again. And Twitter lets us read our friends’ daily thoughts in just 140 […]
On a hot day at the beach, there’s nothing better than the feeling of an ice-cold beverage. So when a ton of cans frozen in a block of ice landed on Brazil’s Ipanema Beach, it was inevitable that it was going to cause a lot of excitement amongst beachgoers. Check out the video for this awesome experiential activation! […]
Established dental care brand Colgate collaborated with Russian hotel chain AZIMUT to deliver a finely-targeted experiential campaign with a simple message: make a big difference for a small change. The educational ‘Every Drop Counts’ campaign made clever use of bathroom mirrors at AZIMUT hotels across Russia. Colgate used anti-condensation substances and waterproof markers to write […]