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Nike Unveils NYC Vending Machine Which Only Accepts NikeFuel as Payment

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In a continued effort to get people to earn more NikeFuel, Nike has unveiled a public vending machine in NYC which only accepts payment in the virtual points. Users can scan their wristband and, if they have built up enough NikeFuel that day, can receive shirts, hats, socks, and other Nike equipment.

While the machine is just a novelty at this stage, residence of NYC are applauding Nike for encouraging people to do more exercise. It will be interesting to see if the idea continues to develop.

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Kelly Vaught Kelly is the Chief Editor at Experiential Marketing News.