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Nike Reactland

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To promote Nike’s new shoe model called “Epic React”, which is described to be bouncy, soft, light and durable, Wieden + Kennedy created an experiential stunt in Shanghai where they made pixelated versions of the consumers’ faces and included them in a Mario-like video game. In order to play the game the consumer had to run on a treadmill, which allowed them to truly test the new shoe and what it was made for, while watching their pixelated selves on the big screen. You can read more about it on https://www.adweek.com/creativity/nike-shoppers-can-now-test-run-sneakers-on-a-treadmill-hooked-up-to-a-video-game/.

Kelly Vaught Kelly is the Chief Editor at Experiential Marketing News.