The Experiential Mercedes Drive Thru
“Are you ready for the Burger Equivalent to a punch in the face?”
Imagine a vast pulsating light installation which illuminated as diners drove through it, picking up emotionally compelling food. This experiential Drive Thru featured a revolving restaurant, troupe of roller girls (The Doughnuteers), uniforms by Tour de Force, triptyich The Four Horsemen of the Oesophagus, specially choreographed soundscape and the only cheese-trolley in the world capable of sprinting from 0-62 mph in around 6.6 seconds. The design of the installation and menu itself (including the Big Merc) was developed following meta-research into the gustatory implications of in-car dining by Dr Rachel Edwards-Stuart. As part of the project Bompas & Parr further collaborated with renown nose Dawn Goldworm of 12.29 to create salami-based artisanal air fresheners, designed to dangle from visitors’ rear view mirrors.
To say the least, This is cool. Check out the video!
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