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Mercedes Benz Sprinter Tire Campaign

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Mercedes Benz recently did some very creative ‘tire’ advertising that is sure to gain “traction”. With the new release of the Sprinter Van, the automobile company wanted to do something creative to get companies to try the new vehicle. Mercedes Benz decided to customize the tire tread so that it could create several unique letters to various companies.

Kelly Vaught Kelly is the Chief Editor at Experiential Marketing News.