Max Lenderman on Experiential Marketing

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Max Lenderman is Executive Creative Director at GMR Marketing, the largest experiential marketing company in North America, where his work has won numerous prestigious industry recognitions. Lenderman began his career as a marketing journalist, and is the co-founder of Canadas Gearwerx Experiential Marketing. He is the author of the groundbreaking publications, Experience the Message and Brand New World: How Oligarchs, Paupers and Pirates Are Changing Business. As a founding board member of the International Experiential Marketing Association (IXMA), Lenderman is a sought-after public speaker on the subjects of strategic branding, experiential marketing and global business trends.
http://speakers.ca/lenderman_max.aspx

Kelly Vaught Kelly is the Chief Editor at Experiential Marketing News.