Interactive Fireworks
The installation’s main structure is made of rows of hanging lights, which come together to form a giant cube. The lights burst into giant orbs of color when visitors use a special app created just for the artwork. Gallery visitors select the firework’s shape and color, hit the button on their phones, and then a tiny light trail ascends through the cube, flickers out, and then explodes into nearly pyrotechnic glory. Synchronized firework sound effect complete the interactive experience, almost creating a believable illusion of fireless fireworks.
According to the description, visitors are encouraged to make a wish when they set off a firework—but honestly, when you’re launching a gorgeous digital explosive off at the touch of a button, what more can you wish for?
If you have questions about experiential marketing or are interested in creating an experiential marketing campaign for your brand, company or service contact us today!
