Heinekin Departure Roulette
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http://www.youtube.com/watch?v=PenROORvLyw
One of our favorite beer brands, Heinekin created a brand installation inside of the airport and gave contestants a chance to win a free trip anywhere in the world, with one catch. It was random and they had to drop what they were doing and go to the destination immediately.
Check out this video to see Heinekin’s brilliant experiential marketing campaign.
tags:
Experiential
