Heineken Experiential Marketing Campaign
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Heineken creates an exciting experiential marketing campaign designed to engage the audience in participation and introduce them to the culture of the brand. This experiential campaign was in essence created by Heineken having the ability to hand out bracelets for the event, I’m assuming their event pass, that reacted to a radio controlled frequency that was initiated via computer when a particular song was being played. This in-turn turned on a LED light on the bracelets of every single person attending the event, lighting up the venue in the well known luminous Green Heineken Glow.
tags:
Experiential Marketing
