Experiential Marketing with Oculus Rift

We’re sure you’ve already seen it in the media, but if you haven’t check out Oculus Rift.

The accessibility and ease of use of Oculus Rift is certainly to change the experiential space, and most-likely a lot of other spaces as well. Think about cinema for example, sports, or shopping. This will completely change the landscape of how we’re able to experience the world around us as well as experience brands, people, services, and entertainment.

At SXSW this year the Game of Thrones Exhibit used the Oculus Rift system in order to provide a higher-level experience to the end user.

Using the Oculus Rift system, event producers were able to duplicate the game of thrones environment that was so realistic that some people were screaming while participating.

These developers used the Rift to act as a way to enter the body of another person, an experiential art project.

Here Brand Republic Discusses Opportunities for Brands using the Oculus Rift:

Here a broadband provider used the Oculus Rift in association with a raspberry pi computer to create a lag in the experience, showing how no one likes lag in any experience.

We believe that the Oculus Rift is going to change the space of experiential marketing, giving consumers an opportunity to truly experience things they were never before able to. It’s going to give marketers, brands, designers, developers and 3D artists a new platform to be creative with dynamic experience instead of static experiences.

If you have questions about experiential marketing, or if you’re interested in building an experiential marketing campaign with the Oculus Rift, contact BeCore today. BeCore is an experiential marketing agency based in downtown Los Angeles, California, with offices also in NYC, Detroit and Chicago.

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