Experiential Activation: H&M’s Locker Room
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Check out H&M’s latest experiential marketing campaign, “The Locker Room”. Very cool video!
A one day activation to increase brand awareness, promote the launch of H&M’s new summer sportswear range and drive footfall to the pop-up store on Mercer Street, Covent Garden.
Leveraging the Summer of Sport, members of the public were invited to take part in a fun activity that created medal winners and rewarded participants with a range of prizes including in-store discount vouchers.
The event was hugely successful and exceed all of its objectives – despite the rain!
If you have questions about experiential marketing contact BeCore today!
