People ignore fruit and vegetables. In still life, and in real life. 86% of Europeans don’t get enough of them. Ignoring them could cause serious health problems. Phillips believes that fruit and vegetables matter. At Philips, they believe there’s always a way to make life better. So, with the Dutch Masterjuices, Phillips partnered with The Rijksmuseum to put fruit and vegetables back in the picture. To grab peoples attention, they removed priceless fruit from the museum. Then put it in a blender! You can now get your daily dose of fruit and vegetables, and taste a range of Rijksmuseum Masterpieces, thanks to Philips blenders and juicers.