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Chevrolet’s Experiential Roadcoaster

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Chevrolet’s Experiential Roadcoaster

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Experiential Activations at SxSW 2019

The Roadcoaster Simulator is an engaging experiential marketing project developed by Timecode Lab for Chevrolet/Maclaren Momentum. It was first introduced in Toronto and Vancouver in 2013 and improved for the 2014 Toronto Auto Show.

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Kelly Vaught Kelly is the Chief Editor at Experiential Marketing News.
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