Check out this beer system that lets customers pour their own beer with an RFID controlled wristband. Limits can be set per hour, per visit, or per pour. Very cool!
Branded Environments
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Custom built, branded converse truck build process.
Death-defying leaps, roller derby mayhem, flying chip angels, and some of the nation’s hottest music acts playing inside the world’s largest vending machine. No, that wasn’t a fever dream, it was the Doritos #BoldStage at SXSW 2014.
Jack Daniel’s erected their barrel tree for the first time outside the U.S to London’s Covent Garden.
We have to salute Spotify on a job well done in the experiential marketing department, no matter what the event, they have always managed to impress us on their presence and immersive strategy with experiential. Check out just a few of their interactive experiential marketing installations.
“Our challenge as a services brand is finding ways to engage consumers outside of traditional media,” says Christina Lively, director of brand strategy and integration at H&R Block. “This is a way to let consumers touch and feel and sample our product.” The Experiential kiosk, which Lively says is part-ATM machine and part-photo booth, is […]
8 Interactive Nike Windows for Selfridges, London in 2012. These interactive retail spaces that engage with passer-bys as they walk by or engage with the window are sure to amaze utilizing a variety of engaging technologies, such as sensors, cameras, strobe lights, lasers, and physical reactive installations.
Experiential Marketing with HTC The creators of the HTC One and Selfridges temporary skatepark, Prime and Fire, have now released a three-minute video filmed at the opening of the park. 400 people attended the opening in total, including some of UK’s best skateboarders such as Tom Knox, Tom Harrington, Caspar Brooker, Jacob Sawyer, and Neil […]
At Outdoor Retailer Winter Market 2011, Columbia Sportswear’s Scott Trepanier took some time to speak with WELD about content marketing and the Pacific Northwestern apparel-maker’s “coming out” at the event. As Trepanier explains, even though Columbia’s footprint at the conference was twice the size it had been in previous years, you don’t see the Columbia […]