“Are you ready for the Burger Equivalent to a punch in the face?” Imagine a vast pulsating light installation which illuminated as diners drove through it, picking up emotionally compelling food. This experiential Drive Thru featured a revolving restaurant, troupe of roller girls (The Doughnuteers), uniforms by Tour de Force, triptyich The Four Horsemen of the […]
Branded Environments
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The installation’s main structure is made of rows of hanging lights, which come together to form a giant cube. The lights burst into giant orbs of color when visitors use a special app created just for the artwork. Gallery visitors select the firework’s shape and color, hit the button on their phones, and then a […]
Using drones, laser beams, projection mapping, and custom tools, Marshmallow Laser Feast explores new canvases by creating interactive, real-time, magical experiences. _______________________________ The Creators Project is a partnership between Intel and VICE: thecreatorsproject.com/
The Audi exhibits are extraordinary manifestations that inspire enthusiasm with their form- and design-language and their superb staging of the brand as an experience. “Audi Secret Lab” is the motto for a rectangular building which is covered with a dramatic 500-square-metre invisibility cloakouter shell that appearslooks like a futuristic stealth structure. The stealth coating consists […]
To promote Shell V-Power Ethanol as the official fuel of Brazil’s major motor-sport series — Stock Car — Shell created a thrilling experiential marketing stunt at a regular gas station. As drivers pulled up for gas their cars instantly transformed into real-size race cars.
Go Skateboarding Day in NYC manages to go off even bigger every year! For 2014, Nike SB brought Eric Koston, Ishod Wair, Alex Olson, Brian Anderson, Stefan Janoski and Bobby Worrest to town to lead the charge from LES Skatepark in Manhattan across the Williamsburg Bridge to their insane pop up park at 50 Kent […]
BeCore Los Angeles builds Sunset Overdrive Bus for E3 Tune in June 9th, 2014 to see our 25,000-lb steel behemoth arrive, in the opposite of style, at E3 2014. The green carpet unfurls 9AM at xbox.com/e3. Be there. Or be lame. To learn more about Sunset Overdrive, visit: http://www.xbox.com/sunsetoverdrive
Experiential marketing agency, BeCore will be having one of their infamous art parties on May 29th. BeCore will be presenting their new permanent installation of Street Artist, Risk’s Mural on the side of their building on the 29th. You can check out more info on Risk and his art here, or check out some of […]
Richard just announced that they’re building a glass bottomed plane, adding to the experience of flying. Virgin takes an innovative and swanky approach to flight and we like that. Pretty Cool! Sign us up!