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BMW Gets Experiential with the Art Basel Miami Beach

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BMW Gets Experiential with the Art Basel Miami Beach

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Experiential Activations at SxSW 2019

BMW gets Experiential with Art Basel Miami, an interactive and immersive trip into the world of BMW. Test out any BMW vehicle, mingle with the engineers and team members or just hang out and enjoy the experience. This is an excellent example of a well crafted experiential marketing campaign.

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Kelly Vaught Kelly is the Chief Editor at Experiential Marketing News.
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