Ben & Jerry’s create a fun train station experience
0
0
Ben & Jerry’s put a giant cereal bowl filled with plastic balls in the middle of New York City’s Grand Central Station, at peak commuting time, and asked passersby to jump into it.
Though a risky time and place for stopping people in their tracks, it seemed that commuters couldn’t resist the unexpected opportunity to indulge in something so far removed from the norm, with many taking the brand up on the offer of diving into the colourful bowl.
If you have questions about experiential marketing, contact BeCore today!
tags:
Brand Activation content marketing DTLA Marketing Agency Event Production Agency Los Angeles experiential activation Experiential Marketing Experiential Marketing Agency Marketing Agencies in LA Marketing Agencies in NYC
