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Kelly Vaught

Kelly Vaught
Kelly is the Chief Editor at Experiential Marketing News.

Disney’s haptic jacket pushes VR and AR further

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Disney is constantly pushing the boundaries in experiential marketing and immersive technology. If you’ve got questions about VR in experiential marketing contact BeCore today! They’d love to partner with you.

Dutchmaster Juices: Going From Dutch Masters to Juice with Philips in Amsterdam

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People ignore fruit and vegetables. In still life, and in real life. 86% of Europeans don’t get enough of them. Ignoring them could cause serious health problems. Phillips believes that fruit and vegetables matter. At Philips, they believe there’s always a way to make life better. So, with the Dutch Masterjuices, Phillips partnered with The […]

JORDAN BRAND INTERACTIVE SKILLS AND DRILLS

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Check out this awesome interactive experience brought to you by Float Hybrid. Using specially designed sensors and motion capture equipment Float has created a system which displays your control, focus, speed, agility and endurance from participation in their custom game for basketball players. Using a combination of body tracking and ball control technology, they’ve compiled […]

Dial-A-Story Interactive Storytelling Experience

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DIAL-A-STORY is a fun, interactive storytelling experience. The unique multi-platform concept features a real-world Penguin Phone Booth and an online story archive. Penguin authors share their own personal, intimate stories with you — and you share your own stories in return. The specially crafted Penguin Phone Booths will be placed in various locations around Australia. […]

Defacing the Pompidou in style to celebrate Air Max Day

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To celebrate 30 years of Nike’s revolutionary Air Max, Unit9 used a Paris modern art museum to make the first-ever Nike projection on the 180m facade of the Pompidou Centre.

The World’s First Escape Experience Powered By Voice

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The Amazon Echo experience was the world’s first voice-activated escape room. Teams navigated through a series of five rooms, solving intricate puzzles along the way. They had to conquer a laser maze without tripping up and put mind over matter in an interrogation room. But each team had one very superior advantage: Alexa was a […]

Art Masterpieces with a Popeyes Sauce Printer

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To recreate famous works of art with a Popeyes-flavoured difference, UNIT9 designed and built the world’s first Popeyes Sauce Printer. Working with GSD&M Austin, the team designed, built and tested the machine in just two weeks. And to demonstrate the printer’s saucey skills, they created a Sauce Art Gallery. Full of masterpieces. Check it out!

Samsung and the Science Museum Group | Space Descent VR with Tim Peake

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Samsung, Cheil and the Science Museum Group teamed up with UNIT9 to help students step into the world of astronaut Tim Peake, using a giant augmented reality installation combining face and body tracking. As the European Space Agency’s first British astronaut, Tim Peake spent six incredible months aboard the International Space Station.

Disney’s haptic jacket pushes VR and AR further

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The incredible new prototype looks to successfully replicate real-life feelings such as getting hugged, the impact of a snowball in a snowball fight, and the pressure of a friendly snake crawling across a users’ body. The haptic, wearable system works by providing precisely-directed force and high-frequency vibrations against the wearer’s upper body in correspondence with […]

BABS: Big Ass Beat Sequencer – Behind the Scenes

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The making of BABS, the Big Ass Beat Sequencer -a large scale upright beat sequencer designed by incite in Los Angeles.