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Kelly Vaught

Kelly Vaught
Kelly is the Chief Editor at Experiential Marketing News.

Sleeping With Strangers

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Beautyrest partners with Max Richter and gets 150 strangers to sleep next to each other in their branded twin-size beds, while listening to the composer’s 8-hour performance of ”Sleep”. “So, while music fans and influencers were treated to a striking performance of Sleep, they were also given the opportunity to do just that—sleep.” This innovative […]

7 Awesome RFID Event Technology Examples for Experiential Marketing and Live Events

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  #1. Battersea Cats & Dogs #LookingForYou Campaign Battersea Dogs and Cats Home launched their #LookingForYou campaign using technology to truly engage their audiences experience at a Westfield mall. Consumers were handed brochures with information about adopting dogs from Battersea Dogs and Cats Home; however, in the brochures was a RFID tag that would start […]

The Millennium Falcon brings Hollywood to a standstill!

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The iconic YT-1300 Corellian light freighter, otherwise known as The Millennium Falcon. A vast reconstruction of the famous ship served as one incredible centerpiece for the red carpet gathering. And in doing so, its colossal scale led to one of the world’s most famous streets being completely shut down between Orange and Highland, generating huge media […]

Visa Signature: The Door

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To give consumers a peek into the upgraded hotel rooms and let them experience that benefit first hand, UNIT9 built a ‘magic door’ installation in America’s oldest shopping mall, using motion sensor technology. Using a Visa Signature card to unlock the door, visitors can open this special door and see a realistic 3D projection of a Visa Signature […]

Trojan horse Burger King stunt helps movie-goers flout food rule

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In order to avoid new movie theatre laws, Burger King “hacked” the Whopper into movie theatres with a concession item known as the “King Popcorn”. Served in a bag identical to those sold in theatres, a Whopper and fries are positioned in the base of the bag which is concealed by a layer of popcorn.

Disney’s haptic jacket pushes VR and AR further

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Disney is constantly pushing the boundaries in experiential marketing and immersive technology. If you’ve got questions about VR in experiential marketing contact BeCore today! They’d love to partner with you.

Dutchmaster Juices: Going From Dutch Masters to Juice with Philips in Amsterdam

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People ignore fruit and vegetables. In still life, and in real life. 86% of Europeans don’t get enough of them. Ignoring them could cause serious health problems. Phillips believes that fruit and vegetables matter. At Philips, they believe there’s always a way to make life better. So, with the Dutch Masterjuices, Phillips partnered with The […]

JORDAN BRAND INTERACTIVE SKILLS AND DRILLS

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Check out this awesome interactive experience brought to you by Float Hybrid. Using specially designed sensors and motion capture equipment Float has created a system which displays your control, focus, speed, agility and endurance from participation in their custom game for basketball players. Using a combination of body tracking and ball control technology, they’ve compiled […]

Dial-A-Story Interactive Storytelling Experience

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DIAL-A-STORY is a fun, interactive storytelling experience. The unique multi-platform concept features a real-world Penguin Phone Booth and an online story archive. Penguin authors share their own personal, intimate stories with you — and you share your own stories in return. The specially crafted Penguin Phone Booths will be placed in various locations around Australia. […]

Defacing the Pompidou in style to celebrate Air Max Day

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To celebrate 30 years of Nike’s revolutionary Air Max, Unit9 used a Paris modern art museum to make the first-ever Nike projection on the 180m facade of the Pompidou Centre.