Home Kelly Vaught

Kelly Vaught

Avatar
Kelly is the Chief Editor at Experiential Marketing News.
Lastest from Kelly Vaught
playlists
Experiential Marketing

Sleeping With Strangers

Kelly Vaught 0
0
0
Beautyrest partners with Max Richter and gets 150 strangers to sleep next to each other in their branded twin-size beds, while listening to the composer’s 8-hour performance of ”Sleep”. “So, while music fans and influencers were treated to a striking performance of Sleep, they were also given the opportunity to do just that—sleep.” This innovative […]
Read more
Experiential Marketing Ideas with RFID
Experiential Marketing

7 Awesome RFID Event Technology Examples for Experiential Marketing and Live Events

Kelly Vaught 0
0
0
  #1. Battersea Cats & Dogs #LookingForYou Campaign Battersea Dogs and Cats Home launched their #LookingForYou campaign using technology to truly engage their audiences experience at a Westfield mall. Consumers were handed brochures with information about adopting dogs from Battersea Dogs and Cats Home; however, in the brochures was a RFID tag that would start […]
Read more
The Millennium Falcon brings Hollywood to a standstill
PR Stunts

The Millennium Falcon brings Hollywood to a standstill!

Kelly Vaught 0
0
0
The iconic YT-1300 Corellian light freighter, otherwise known as The Millennium Falcon. A vast reconstruction of the famous ship served as one incredible centerpiece for the red carpet gathering. And in doing so, its colossal scale led to one of the world’s most famous streets being completely shut down between Orange and Highland, generating huge media […]
Read more
Visa gets Experiential In this Pr Stunt
Engagement Marketing

Visa Signature: The Door

Kelly Vaught 0
0
0
To give consumers a peek into the upgraded hotel rooms and let them experience that benefit first hand, UNIT9 built a ‘magic door’ installation in America’s oldest shopping mall, using motion sensor technology. Using a Visa Signature card to unlock the door, visitors can open this special door and see a realistic 3D projection of a Visa Signature […]
Read more
Experiential Marketing Agency - Los Angeles, California - Experiential Marketing and Engagement Marketing at the Movies
Guerrilla Marketing

Trojan horse Burger King stunt helps movie-goers flout food rule

Kelly Vaught 0
0
0
In order to avoid new movie theatre laws, Burger King “hacked” the Whopper into movie theatres with a concession item known as the “King Popcorn”. Served in a bag identical to those sold in theatres, a Whopper and fries are positioned in the base of the bag which is concealed by a layer of popcorn.
Read more
Creative Technology for VR and AR with Disney in Experiential Marketing Activations
Engagement Marketing

Disney’s haptic jacket pushes VR and AR further

Kelly Vaught 0
0
0
Disney is constantly pushing the boundaries in experiential marketing and immersive technology. If you’ve got questions about VR in experiential marketing contact BeCore today! They’d love to partner with you.
Read more
Experiential Marketing Stunt in Amsterdam, NL
PR Stunts

Dutchmaster Juices: Going From Dutch Masters to Juice with Philips in Amsterdam

Kelly Vaught 0
0
0
People ignore fruit and vegetables. In still life, and in real life. 86% of Europeans don’t get enough of them. Ignoring them could cause serious health problems. Phillips believes that fruit and vegetables matter. At Philips, they believe there’s always a way to make life better. So, with the Dutch Masterjuices, Phillips partnered with The […]
Read more
Jordan Brand Experiential Technology Activation
Engagement Marketing

JORDAN BRAND INTERACTIVE SKILLS AND DRILLS

Kelly Vaught 0
0
0
Check out this awesome interactive experience brought to you by Float Hybrid. Using specially designed sensors and motion capture equipment Float has created a system which displays your control, focus, speed, agility and endurance from participation in their custom game for basketball players. Using a combination of body tracking and ball control technology, they’ve compiled […]
Read more
Experiential Marketing Phone Booth
Engagement Marketing

Dial-A-Story Interactive Storytelling Experience

Kelly Vaught 0
0
0
DIAL-A-STORY is a fun, interactive storytelling experience. The unique multi-platform concept features a real-world Penguin Phone Booth and an online story archive. Penguin authors share their own personal, intimate stories with you — and you share your own stories in return. The specially crafted Penguin Phone Booths will be placed in various locations around Australia. […]
Read more
Nike Air Max Day - Experiential Marketing
Projection Mapping

Defacing the Pompidou in style to celebrate Air Max Day

Kelly Vaught 0
0
0
To celebrate 30 years of Nike’s revolutionary Air Max, Unit9 used a Paris modern art museum to make the first-ever Nike projection on the 180m facade of the Pompidou Centre.
Read more
Close