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Kelly Vaught

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Kelly is the Chief Editor at Experiential Marketing News.

CSX Gets Experiential at Mandalay Bay

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If you have questions about experiential marketing contact BeCore today!

Flux Interactive and Light Installation

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If you have questions about experiential marketing contact BeCore today!

Pixel Avenue Presents an Interactive Light Experience

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Check out the latest interactive light experience produced by Pixel Avenue.  

SenseImage brings Interactivity to a Tactile Surface

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SenseImage is a multi-shaped, flexible video tactile surface that uses a display interface that connects surfaces of all shapes and sizes, and can go on the floor, walls and ceilings alike. If you have questions about experiential marketing or event production and management contact BeCore today!

Using Immersive Environments to Improve Quality Of Life and Create a Sense of Well-Being and Calm

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From acute assessment wards for people living with dementia to children’s hospitals to social care settings, the immersive experiences are improving the quality of life and creating a sense of well-being and calm. A space unlike anywhere else in a care home, hospital or hospice. A therapeutic and calming environment where people can feel safe. […]

What Does a Face Sound Like?

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What if you could create a unique song based on your physical features? The Music Selfie Experiment, Lincoln’s latest effort in celebrating individuality. Using the latest in facial detection technology, the Music Selfie software assigns a sound to more than 50 points on the face, creating an original song that’s unique to every user. If […]

Heineken | The Cities Project: +POOL

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Heineken has partnered with the team from +POOL to bring a water-filtering, floating swimming pool to the city of New York! Sign the petition at www.swimintheriver.com to help this cause. If you have questions about nyc marketing, or experiential marketing contact BeCore today!

7-Up gets Experiential with their Newest Brand Activation

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7UP vs the Heat: Experiential, Social Campaign Tackles LATAM Scorching Summer By using custom algorithms designed by social and digital agency Impero, 7Up Latin America can keep consumers refreshed during the scorching summer season. If you have questions about Experiential Marketing or Engagement Marketing contact BeCore today!

Lean Cuisine: #WeighThis Experiential Installation at Grand Central Station

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Lean Cuisine asked women how they wanted to be weighed. This is what they told them. Keep what matters on the scale by sharing how you want to be weighed with #WeighThis. Learn Cuisine has spent over 30 years putting thought and care into our food, but a lot has evolved in those three decades. Culinary […]

Dropbox Activates Experiential at The Xanadu Summer Festival

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When Dropboxers want to party, not any old theme will do. BEcause Experiential pulled out all the stops to transform the popular file hosting company’s annual summer bash into a twisting, tumbling, sumptuous celebration.