Home Kelly Vaught

Kelly Vaught

Kelly Vaught
Kelly is the Chief Editor at Experiential Marketing News.

Projecting Visuals To Create Experiences

Kelly Vaught 0
0
0
Sometimes a moving image at a larger scale is enough to send a message and create a meaningful experience for the consumer. Watch this video to see how Wear the Rose campaign effectively used projection mapping to engage with the consumer and learn other ways of using this technology.

RFDI technology x Spotify

Kelly Vaught 0
0
0
A great example of how RFID technology can benefit the brand as well as the consumer. Spotify used RFID bands that allowed people to add their social media profiles, which were later used in activations such as photo booths.

Amazon Echo – Jack Ryan Escape Room

Kelly Vaught 0
0
0
It’s not the first time a brand created an immersive experience by inviting people to an escape room, but it’s the first time the entire event was live streamed on Twitch and all the clues were voice activated. Amazon brilliantly promoted its new product by creating a need for the audience to use Amazon Echo, […]

Nike Reactland

Kelly Vaught 0
0
0
To promote Nike’s new shoe model called “Epic React”, which is described to be bouncy, soft, light and durable, Wieden + Kennedy created an experiential stunt in Shanghai where they made pixelated versions of the consumers’ faces and included them in a Mario-like video game. In order to play the game the consumer had to […]

Zappos “Pay with a Cupcake”

Kelly Vaught 0
0
0
While a giant tech company was giving away free cupcakes from a food truck, a smaller company, Zappos, stepped in with their own booth right next door where they let people exchange the cupcake they just got for even happier experience from Zappos.

Sleeping With Strangers

Kelly Vaught 0
0
0
Beautyrest partners with Max Richter and gets 150 strangers to sleep next to each other in their branded twin-size beds, while listening to the composer’s 8-hour performance of ”Sleep”. “So, while music fans and influencers were treated to a striking performance of Sleep, they were also given the opportunity to do just that—sleep.” This innovative […]

7 Awesome RFID Event Technology Examples for Experiential Marketing and Live Events

Kelly Vaught 0
0
0
#1. Battersea Cats & Dogs #LookingForYou Campaign   #2. NYCWWF – The SavorBand by Event Farm   #3. Range Rover Evoque RFID   #4. Rabbids Amusement Centre   #5. Grolsch Swingtop Challenge – Life Agency   #6. New York City Marathon ‘Support Your Marathoner’   #7 Starhub’s Musical Fitting Room

The Millennium Falcon brings Hollywood to a standstill!

Kelly Vaught 0
0
0
The iconic YT-1300 Corellian light freighter, otherwise known as The Millennium Falcon. A vast reconstruction of the famous ship served as one incredible centerpiece for the red carpet gathering. And in doing so, its colossal scale led to one of the world’s most famous streets being completely shut down between Orange and Highland, generating huge media […]

Visa Signature: The Door

Kelly Vaught 0
0
0
To give consumers a peek into the upgraded hotel rooms and let them experience that benefit first hand, UNIT9 built a ‘magic door’ installation in America’s oldest shopping mall, using motion sensor technology. Using a Visa Signature card to unlock the door, visitors can open this special door and see a realistic 3D projection of a Visa Signature […]

Trojan horse Burger King stunt helps movie-goers flout food rule

Kelly Vaught 0
0
0
In order to avoid new movie theatre laws, Burger King “hacked” the Whopper into movie theatres with a concession item known as the “King Popcorn”. Served in a bag identical to those sold in theatres, a Whopper and fries are positioned in the base of the bag which is concealed by a layer of popcorn.