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Kelly Vaught

Kelly Vaught
Kelly is the Chief Editor at Experiential Marketing News.

Lockheed Martin VR Experience at SxSW 2019

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VR and more VR. Mixed reality was employed throughout the conference. This video looks at Lockheed Martin and we find out that they are more than an aerospace company. They demonstrated how they use activating at SxSW to educate the public, look for possible collaborators, find talent and tap into the Professional Drone Racing Association […]

Experiential Activations at SxSW 2019

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We visit SxSW and share how brands are utilizing Experiential Marketing in varying ways. In this first clip, see IT solutions company Evan use a friendly version of “Gritty” to explain fuzzy IT.

Projecting Visuals To Create Experiences

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Sometimes a moving image at a larger scale is enough to send a message and create a meaningful experience for the consumer. Watch this video to see how Wear the Rose campaign effectively used projection mapping to engage with the consumer and learn other ways of using this technology.

RFDI technology x Spotify

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A great example of how RFID technology can benefit the brand as well as the consumer. Spotify used RFID bands that allowed people to add their social media profiles, which were later used in activations such as photo booths.

Amazon Echo – Jack Ryan Escape Room

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Amazon wanted to give their audience more than just the usual demonstration on their product. How? By locking them in a room to find their way out with help from Alexa (Amazon Echo). This activation took place at Comic-Con New York, where attendees spent 30 minutes in the first ever voice activated escape room. It […]

Nike Reactland

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To promote Nike’s new shoe model called “Epic React”, which is described to be bouncy, soft, light and durable, Wieden + Kennedy created an experiential stunt in Shanghai where they made pixelated versions of the consumers’ faces and included them in a Mario-like video game. In order to play the game the consumer had to […]

Zappos “Pay with a Cupcake”

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While a giant tech company was giving away free cupcakes from a food truck, a smaller company, Zappos, stepped in with their own booth right next door where they let people exchange the cupcake they just got for even happier experience from Zappos.

Sleeping With Strangers

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Beautyrest partners with Max Richter and gets 150 strangers to sleep next to each other in their branded twin-size beds, while listening to the composer’s 8-hour performance of ”Sleep”. “So, while music fans and influencers were treated to a striking performance of Sleep, they were also given the opportunity to do just that—sleep.” This innovative […]

7 Awesome RFID Event Technology Examples for Experiential Marketing and Live Events

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  #1. Battersea Cats & Dogs #LookingForYou Campaign Battersea Dogs and Cats Home launched their #LookingForYou campaign using technology to truly engage their audiences experience at a Westfield mall. Consumers were handed brochures with information about adopting dogs from Battersea Dogs and Cats Home; however, in the brochures was a RFID tag that would start […]

The Millennium Falcon brings Hollywood to a standstill!

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The iconic YT-1300 Corellian light freighter, otherwise known as The Millennium Falcon. A vast reconstruction of the famous ship served as one incredible centerpiece for the red carpet gathering. And in doing so, its colossal scale led to one of the world’s most famous streets being completely shut down between Orange and Highland, generating huge media […]