Adidas gets Experiential with Real Madrid
Adidas wanted to celebrate their sponsorship of the champions league, and were looking for a unique way to launch the new match ball in Dubai. This brand adventure allowed adidas to offer their consumers the ultimate Real Madrid experience – a competition for fans to sign up to win a trip to watch RM play at home in a Champions League match.
Adidas hosted a space at the Mall of Emirates, outside their retail venue that showcased and displayed their latest match related offerings. But if that wasn’t enough, they brought in ex-RM footballer, Michael Salgado. This special guest appearance not only drew the crowds, but fans got to keep a unique instant souvenir photo of their meeting.
The experience garnered over 3600 unique entries to the competition.
If you have questions about experiential marketing contact BeCore Experiential today!
