The Honda Experience at the Governor’s Ball
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The activation includes a three-story structure made out of yellow shipping containers. The first level opens up so music fans can walk through the mirrored ‘Selfie Lounge’ for great Instagram photos and Snapchats. The second story features a 2014 Honda Fit that has been raised above the festival crowd. The third story features video screens where fans can see their tweets and Instagram posts by using #HondaStage, streaming footage from live acts on the Honda Stage, and additional video content. For example, at Governors Ball 2014, we streamed the LA Kings vs. NY Ranger hockey game.
If you have questions about experiential marketing contact BeCore today.
