Home Experiential Marketing Windows 10 Special Olympics and RISK get Experiential
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Windows 10 Special Olympics and RISK get Experiential

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The Execution:
Microsoft teamed up with Special Olympics athlete, Michael Bluechel, and LA Based street art icon, RISK, to create a mural benefitting STAR Education. An interactive space was also created on the USC campus as an additional consumer touch point.

The Results:
Michael and RISK worked together using the Windows 10 Fresh Paint app to create the inspiration for the final mural which was painted on the STAR Education building in Culver City. This created a highly sharable moment for consumers as well as the brand which in turn generated more impressions through social channels.

If you have questions about experiential marketing, pr stunts, content marketing or pop-up shops contact BeCore today!

Kelly Vaught Kelly is the CMO at BeCore Experiential Marketing Agency based in Los Angeles.