Using Sound Waves to Shake Tequila

Using Sound Waves to Shake Tequila

Using Sound Waves to Shake Tequila

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Recently we’ve been seeing a burst of integrated campaigns in the advertising world where brands are using sound vibrations to create beautiful compositions of liquids, which are pretty unpredictable.

Sounds are created through particular frequencies, which can be seen through fluids like Ferrofluid or even tequila. Grey Canada created the video for Ultra tequila. Check out the behind the scenes video below!

What was interesting is that the framerate of the camera and the frequency being used to create the visual effect had to be matched. Another interesting note from the creative team was that the colder the tequila was, the better of an effect it would make on camera. The liquid pulsates to the rhythms of the music as frequencies cause movement.

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Tony Owen Tony is the Digital Director at BeCore Experiential Marketing Agency based in Los Angeles.