Home Experiential Marketing Turning Crowds Into Canvases of Light

Turning Crowds Into Canvases of Light

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At events like Tiesto’s Hakkasan Las Vegas show, the Sochi Winter Olympics and Superbowl XVLIII, PixMob creates elaborate human light canvases from crowds, turning each fan into an LED pixel. Take a look into the innovative technology powering their immersive, interactive light shows.

If you have questions about creating your own experiential marketing project, check out BeCore!

Kelly Vaught Kelly is the CMO at BeCore Experiential Marketing Agency based in Los Angeles.