Home Experiential Marketing Turning Crowds Into Canvases of Light

Turning Crowds Into Canvases of Light

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At events like Tiesto’s Hakkasan Las Vegas show, the Sochi Winter Olympics and Superbowl XVLIII, PixMob creates elaborate human light canvases from crowds, turning each fan into an LED pixel. Take a look into the innovative technology powering their immersive, interactive light shows.

If you have questions about creating your own experiential marketing project, check out BeCore!

Kelly Vaught

Never one to shy away from the cold hard truth, Kelly is not the average CMO. His office houses a beer fridge, a selection of musical instruments, and a road case that he uses as a desk. If you’re ever around on a Friday afternoon, be sure to join him for a jam session. Important to note that Kelly was once briefly famous as a two-time winner of Wheel of Fortune.