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Trojan horse Burger King stunt helps movie-goers flout food rule

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In order to avoid new movie theatre laws, Burger King “hacked” the Whopper into movie theatres with a concession item known as the “King Popcorn”. Served in a bag identical to those sold in theatres, a Whopper and fries are positioned in the base of the bag which is concealed by a layer of popcorn.

Tony Owen Tony is the Digital Director at BeCore Experiential Marketing Agency based in Los Angeles.