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Toys R Us looks to attract shoppers with Augmented Reality

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It’s been a tough couple of weeks for retailer Toys R Us. The toy retail chain which has a significant global footprint filed for bankruptcy in the United States and Canada last month. The battle isn’t over yet, and in the face of mounting pressure to compete with online rivals such as Amazon, they’ve decided to create their own augmented reality application just in time for the holiday season.

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Tony Owen Tony is the Digital Director at BeCore Experiential Marketing Agency based in Los Angeles.