Home Experiential Marketing The worst drink in the world by Tribord

The worst drink in the world by Tribord

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To remind people of dangers at sea, and promote the new IZEBER50 flotation jacket, Tribord launched WAVE, a drink composed ​​of 100%… sea water. The reactions were unanimous!

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Kelly Vaught Kelly is the CMO at BeCore Experiential Marketing Agency based in Los Angeles.