Home Tag "pr stunts"
Cheetos, one of the flagship brands from PepsiCo’s Frito-Lay division, is inviting fans to see the world in a whole new light – a dangerously cheesy one – thanks to the new “Cheetos Vision” app launching today at SXSW 2018.  Available on the App Store, Cheetos Vision is an artificial intelligence-powered camera that turns everything […]
Because brought Evian’s “Live Young” philosophy to life in Sydney, by recreating a typical Australian backyard and inviting locals to relive an iconic childhood memory: swinging on their mum’s rotary clothesline. Oversized pink chairs, tables and cricket sets on a green lawn also let locals go back in time and `live young` in a campaign […]
The new smart fortwo cabrio is radically open. But just how open are its drivers? See what happened smart hooked up their test drivers to a lie detector and asked them some daring questions! If you have questions about Experiential Marketing, Engagement marketing or PR Stunts, contact BeCore today!
Typically a partnership between a transport company and a sportswear brand is certainly unusual, the two brands mutually benefitted from building this meaningful brand experience – Adidas to create buzz and excitement around its shoes while BVG was able to raise awareness with an audience of younger commuters. “The motivation behind the collaboration is really to get […]