Zara’s new ‘Shop the Look’ augmented reality app is doing away with tired in-store mannequins, using the highly popular technology to showcase its range of clothing to anyone that downloads the new app using either a QR code, iTunes or Google Play. AR models appear to be walking and talking wearing Zara’s latest stylings, with […]
LINES is an interactive sound art exhibition created by Swedish composer Anders Lind in 2016. Lines attached to the wall, on the floor and hanging from the ceiling in combination with sensors and electronics are forming three novel music instruments. No musical experiences are required to perform, while the well-experienced musician or composer finds new […]
Farnham set up a punch bag to visually demonstrate the perfect punch of bitterness found in their beverages. Designed to look like a can of beer, Farnham encouraged fans to take a swing at the bag and prove just how bitter they could be. The reward? Beer. Not a bad incentive to take part in this […]
Typically a partnership between a transport company and a sportswear brand is certainly unusual, the two brands mutually benefitted from building this meaningful brand experience – Adidas to create buzz and excitement around its shoes while BVG was able to raise awareness with an audience of younger commuters. “The motivation behind the collaboration is really to get […]
Virtual Reality is an amazing thing, but one of it’s biggest complaints is that its such an individual experience, so it’s hard for other people in the room to interact and be social with someone that is in vr. Thats where this new tech coined, “mobile room scale”, comes into play. Essentially bringing multiplayer cross […]
Although Amsterdam Airport Schiphol is a crowded place at Christmas, loads of people spend their transfer time alone – reading a book, or checking their phones. But watch what happens when they bond with each other, instead of their devices. Look up from your screen and you’ll see that magic is in the air. Merry […]
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For the launch of Game of Thrones season, seven, Sky and M&C Saatchi created the first TV marathon actually run by fans of the award-winning show. A group of marathoners addicted to the TV series crossed Italy behind a moving screen while watching the first six seasons of the most followed series in the world. […]